The tailor in the 70's: a tool for emancipation
Power dressing: when clothes become a language of power
Power dressing is a style of dress that inspires us deeply. Designed to express authority, competence, boldness and confidence, it has been making its mark in professional circles since the 1970s. The concept first appeared when John T. Molloy published a series of books entitled Dress for Success.
The 70s: the birth of power dressing
In the 1970s, men and women were advised to wear a smart uniform, designed as a strategic tool for achieving professional excellence. Men adopted tailored suits in fine wool and sober accessories. Women, on the other hand, opt for skirt suits and flowing blouses, less rigid than those designed for their male counterparts.
Margaret Thatcher: the emblematic figure of power dressing
The emblematic figure of power dressing at the time was Margaret Thatcher. TheIron Lady embodied authority and self-control. According to Molloy, two rules of dress could help women inspire respect and credibility: don't look like a secretary and don't look too sexy - precepts that today would be considered, misogynistic.
Women's power dressing: a tool for emancipation
For women in the 70s, power dressing was above all a tool for emancipation. Adopting masculine tailoring codes became a means of protecting oneself from male gaze - and gain credibility in a professional sphere still dominated by men. dominated by men.
Structured sizes and sober colors become symbolic weapons against the against the reduction of women to decorative objects. Women's power dressing is a shield against the trophy wife and an affirmation of leadership. and an affirmation of leadership.
Chez 17:10: perpetuating the legacy of power dressing
Far from being a superficial choice, wearing a suit has a history that particularly affects 17:10 teams. As a brand founded by women for women, we carry a strong message of confidence, solidarity and appreciation of women's achievements in the professional sphere.
At 17:10, we reinvent power dressing as an art of living: fashion that combines elegance, freedom and empowerment in everyday life.
